Core Values & Code of Ethics

Code of Ethics

Promotion and claims

• We promote a product only for the indications it is approved for.
• We do not claim a cure. We describe indications and expected relief.
• We do not use the words "clinically proven" about a brand unless we can cite the study. Where a formulation is built on well-established actives, we say exactly that.
• Every claim we publish has a source or a date attached to it.
• We do not use discount language, urgency tactics or countdowns to sell medicine.

Interactions with healthcare professionals

• Our representatives identify themselves and the company on every call.
• We do not offer inducements in exchange for prescriptions.
• Product literature given to a prescriber matches the approved pack insert.
• Samples, where provided, are marked as such and are never for resale.

Quality and patient safety

• A batch that does not meet specification is not released, whatever the commercial cost.
• Every side-effect report is recorded, investigated and answered within a published timeline.
• We never conceal who manufactures a product or under which licence.
• Where a recall is warranted, we act first and explain afterwards.

Channel conduct

• Territory appointments are recorded in writing, not promised verbally.
• Trade terms are stated plainly before appointment, not revealed after.
• We do not project earnings, returns or margins to prospective partners. A partner's result depends on their own market and effort, and any number we invented would be a guess.
• We expect partners to buy only against proper invoices and to stock only genuine goods.

Raising a concern

Anyone — employee, partner, prescriber or patient — can raise a concern about conduct under this code by writing to lifesparkpharma@gmail.com. Concerns raised in good faith are investigated, and we do not retaliate against the person who raised them.